Ok. Maybe I'm being a little unfair, as I have destroyed this cupcake - it looked quite pretty beforehand...On noticing a tray of cupcakes in the window of Gregg's yesterday I decided to buy one to check out the competition. Seriously for research purposes - I only go into Gregg's once every three years, under duress from other parties to buy sausage rolls while out shopping.
Anyway, I would consider the Gregg's cupcake a low-end product, selling for 55p (or 4 for £1 I think, though that doesn't really make sense), and I wondered what they were like versus my 70p-90p cupcakes. As it turns out, they don't travel awfully well when you forget you've bought it and leave it in your laptop bag.
